Florence vs Positano for a high earner: tax, residence, cost, and life compared

	Florence	Positano
Effective tax at $300K	43%	43%
Effective tax at $1M	45%	45%
Effective tax at $3M	45%	45%
Kept at $1M	$553K	$553K
Capital gains	26%	26%
Cost index (Zurich 100)	75	125
Safety	7/10	9/10
Schools	7/10	3/10
Sun hours	2,300	2,600
Supercar street index	#73	#26
Routes in	Golden visa, Lump sum residence, Founder & talent	Golden visa, Lump sum residence, Founder & talent
Net millionaire inflow 2025 (country, Henley)	+3,600	+3,600
Flight London	2.6	3.1
Flight New York	9.2	9.7

Simplified marginal model, indicative 2026 brackets, non-US single filer, no social contributions, deductions, wealth taxes, or treaties.

Verdicts

Who should pick which.

For an executive on salary

Positano keeps more of a $1M salary, $0 a year on this model. Florence answers with schools.

For a founder with an exit

Capital gains land at 26% in both. The order of operations, move then sell or sell then move, decides more than the rate. Neither city taxes wealth as such.

For a family

Florence leads on schools and a lower cost, Positano on safety and sun.

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Tax figures use a simplified marginal model with indicative 2026 brackets for a non-US single filer, ignore social contributions, most deductions, wealth taxes, and treaties, and are not advice. Residence rules change often. Verify before acting.