Head to head

San Diego (California) vs San Francisco (California).

🇺🇸 United States against 🇺🇸 United States, on tax, residence, cost, and the life. Same model, same year, no brochure.

San Diego (California)San Francisco (California)
Effective tax at $300K33%33%
Effective tax at $1M43%43%
Effective tax at $3M48%48%
Kept at $1M$570K$570K
Capital gains37%37%
Cost index (Zurich 100)100112
Safety7/105/10
Schools8/107/10
Sun hours3,0553,060
Supercar street index#46#43
Routes inGolden visa, Founder & talentGolden visa, Founder & talent
Net millionaire inflow 2025 (country, Henley)+7,500+7,500
Flight London11.711.5
Flight New York5.86.1

Simplified marginal model, indicative 2026 brackets, non-US single filer, no social contributions, deductions, wealth taxes, or treaties.

Verdicts

Who should pick which.

For an executive on salary

San Francisco (California) keeps more of a $1M salary, $0 a year on this model. San Diego (California) answers with schools and safety.

For a founder with an exit

Capital gains land at 37% in both. Exit rules apply. San Diego (California) and San Francisco (California): California taxes capital gains as ordinary income, so an exit here can lose 37% between federal and state. The order of operations, move first or sell first, is worth more than any other decision on this board.

For a family

San Diego (California) leads on schools, safety and a lower cost, San Francisco (California) on sun.

The Dossier: San Diego (California), San Francisco (California), and the third you have not considered.Your top 3 modeled on your income, exit, passports, and family. 10 chapters, about 40 pages, as a PDF within 24 hours. $249, refunded within 7 days if it does not change how you think.
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Tax figures use a simplified marginal model with indicative 2026 brackets for a non-US single filer, ignore social contributions, most deductions, wealth taxes, and treaties, and are not advice. Residence rules change often. Verify before acting.