Head to head

St. Moritz vs Zug.

🇨🇭 Switzerland against 🇨🇭 Switzerland, on tax, residence, cost, and the life. Same model, same year, no brochure.

St. MoritzZug
Effective tax at $300K20%13%
Effective tax at $1M32%20%
Effective tax at $3M37%22%
Kept at $1M$683K$804K
Capital gains0%0%
Cost index (Zurich 100)12592
Safety10/1010/10
Schools6/108/10
Sun hours1,8001,600
Supercar street index#19#51
Routes inLump sum residence, Founder & talentLump sum residence, Founder & talent
Net millionaire inflow 2025 (country, Henley)+3,000+3,000
Flight London2.22.1
Flight New York8.98.7

Simplified marginal model, indicative 2026 brackets, non-US single filer, no social contributions, deductions, wealth taxes, or treaties.

Verdicts

Who should pick which.

For an executive on salary

Zug keeps more of a $1M salary, $122K a year on this model. St. Moritz answers with the life itself.

For a founder with an exit

Capital gains land at 0% in both. The order of operations, move then sell or sell then move, decides more than the rate. Neither city taxes wealth as such.

For a family

Zug leads on schools and a lower cost, St. Moritz on sun. Safety is level.

The Dossier: St. Moritz, Zug, and the third you have not considered.Your top 3 modeled on your income, exit, passports, and family. 10 chapters, about 40 pages, as a PDF within 24 hours. $249, refunded within 7 days if it does not change how you think.
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Tax figures use a simplified marginal model with indicative 2026 brackets for a non-US single filer, ignore social contributions, most deductions, wealth taxes, and treaties, and are not advice. Residence rules change often. Verify before acting.