
Every great car comes from a small town with a long memory. Where they are made, where to see them, and the weekends that bring them all out.
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In short
Enzo Ferrari founded Scuderia Ferrari in 1929 as a racing team for Alfa Romeo. The first car to carry his own name, the 125 S, left Maranello in 1947, and the factory has stayed there ever since. The Museo Ferrari stands a few minutes from the gates, and the Fiorano test track sits beside the works.
Ferrari has been listed on the New York Stock Exchange since October 2015. The cars are built to order.
Ferruccio Lamborghini made his fortune in tractors and founded Automobili Lamborghini in 1963 in Sant'Agata Bolognese, in the same corner of Emilia-Romagna as Maranello. Audi has owned the company since 1998. The museum at the factory shows the line from the Miura to the present cars.
Charles Rolls and Henry Royce founded Rolls-Royce in 1906. Under BMW, the cars have been built at Goodwood in West Sussex since 2003, on the estate that also holds the Festival of Speed every July and the Goodwood Revival in September.
W.O. Bentley founded Bentley in 1919. The cars have been built in Crewe since 1946. Both run a commissioning studio for cars built to the owner's own specification.
Ferdinand Porsche opened his design office in 1931. The first car to carry the name, the 356, was built in 1948 in Gmünd, Austria, before production moved to Stuttgart-Zuffenhausen. The Porsche Museum stands in front of the works.
The concours season opens on Lake Como in spring with the Concorso d'Eleganza Villa d'Este, held since 1929 in the gardens of the hotel at Cernobbio, near Lake Como. Monaco has run its Grand Prix since 1929, and the historic Grand Prix brings the older cars back to the same streets in Monaco.
| When | What | Where |
|---|---|---|
| Spring | Concorso d'Eleganza Villa d'Este | Cernobbio, Lake Como |
| May or June | Formula 1 Grand Prix de Monaco | Monte-Carlo |
| July | Festival of Speed | Goodwood, West Sussex |
| August | Pebble Beach Concours d'Elegance | Monterey Peninsula, California |
| September | Goodwood Revival | Goodwood, West Sussex |
The places on the board closest to the calendar above. Each opens on its own page: taxes, schools, cost and the flight home.
Lake Como🇮🇹 Italy
Monaco🇲🇨 Monaco
Milan🇮🇹 Italy
London🇬🇧 United Kingdom
Montecito🇺🇸 California, United States
St. Moritz🇨🇭 SwitzerlandSources. Ferrari N.V. history and investor relations · Automobili Lamborghini history · Rolls-Royce Motor Cars, Goodwood · Porsche Museum · Concorso d'Eleganza Villa d'Este. Read October 2026. A record of places, houses and dates, published as research. Patrician.ch has no commercial relationship with any house named here.
In Maranello, in the province of Modena in Emilia-Romagna, Italy.
The factory, the Fiorano test track and the Museo Ferrari are all in the town.
In Sant'Agata Bolognese, near Bologna, where the company was founded in 1963.
Audi has owned Lamborghini since 1998.
At Goodwood in West Sussex, England, since 2003.
The company has been owned by BMW since then.
In 1929, in the gardens of the Villa d'Este at Cernobbio on Lake Como, where it is still held every spring.
What a Ferrari costs to registerThe same car in 11 places
Haute horlogeriePatek Philippe, Vacheron Constantin, Audemars Piguet, Rolex
YachtingMonaco, Porto Cervo, Saint-Tropez
Private aviationThe airports of the board
The three-star tablesSwitzerland and Monaco, 2026
Alpine grand hotelsSt. Moritz, Gstaad, Lake Lucerne
Monaco after darkThe casino, the bars, the Grand Prix
Polo and racingSnow polo, White Turf, Royal Ascot
Tailoring and shoesSavile Row, Naples, Vienna
The great jewelersPlace Vendôme, Via Condotti, Bond Street
WellnessLake Lucerne, Montreux, Tegernsee
Architecture and interiorsVienna, Milan, the art fairsThe engine takes what you earn and what you hold, then orders every address on the board against it.
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