Old money dresses from a short list of streets, and the cloth comes from a few valleys in the north of Italy. The houses, and where they are.
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In short
Henry Poole & Co., founded in 1806, opened on Savile Row in 1846, and Huntsman followed in 1849. The street in Mayfair, London, still cuts suits by hand to a paper pattern kept for each customer. A few minutes away, John Lobb makes shoes and boots to the foot on St James's Street.
Loro Piana has made cloth in Quarona, in Piedmont, since 1924, and has been part of LVMH since 2013. Ermenegildo Zegna has woven in Trivero, in the Biella hills, since 1910. Brunello Cucinelli founded his cashmere house in 1978 and runs it from the restored village of Solomeo in Umbria.
In Milan, the tailoring and the flagships sit in the Quadrilatero della Moda. Naples has its own school of soft tailoring, with houses such as Rubinacci, founded in 1932, and Kiton, founded in 1968.
Ralph Lauren started with neckties in New York in 1967 and built the Polo house on the look of the American East Coast. In Paris, Berluti has made shoes since 1895. In Vienna, Rudolf Scheer & Söhne has made shoes by hand since 1816, and supplied the imperial court.
Sources. Henry Poole & Co. · Loro Piana · Zegna · Brunello Cucinelli · Ralph Lauren Corporation · Rudolf Scheer & Söhne. Read October 2026. A record of places, houses and dates, published as research. Patrician.ch has no commercial relationship with any house named here.
Henry Poole & Co., founded in 1806, opened on Savile Row in 1846 and is credited as the street's founding tailor.
In Quarona, Piedmont, where the company has made cloth since 1924.
It has been part of LVMH since 2013.
In 1967, in New York, starting with neckties.
Rudolf Scheer & Söhne, which has made shoes by hand since 1816.
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