What a Rolex Submariner costs in 16 countries, 2026

The watch: the Rolex Submariner Date, reference 126610LN, Oystersteel, 41 mm, at the price Rolex lists on its own site for each country.
Dearest: Australia, €11,844. Cheapest with tax included: Japan, €9,617, a gap of €2,227 on the same watch.
In Switzerland, where it is made, it lists at CHF 10,150, including Swiss VAT of 8.1%.

Ranked

One watch, 16 prices.

Each price is the one Rolex lists for this reference on its own site for that country, read on November 13, 2026, and converted at Patrician.ch's exchange rates of October 2026. Each local price links to the page it was read from.

Place	Rolex's listed price, in euros	In the local currency
1. Australia	€11,844	A$18,950
2. South Korea	€11,562	₩17,500,000
3. United Kingdom	€11,281	£9,500
4. Italy	€11,200	€11,200
5. Singapore	€11,108	S$15,950
6. Spain	€11,100	€11,100
7. The Netherlands	€11,100	€11,100
8. United Arab Emirates	€11,038	AED 45,450
9. France	€11,000	€11,000
10. Austria	€11,000	€11,000
11. Germany	€10,950	€10,950
12. Switzerland	€10,875	CHF 10,150
13. Hong Kong	€10,480	HK$91,700
14. United StatesBefore sales tax	€10,134	$11,350
15. Japan	€9,617	¥1,683,000
16. CanadaBefore sales tax	€9,097	C$14,350

In the United States and Canada the listed price is before sales tax, which is added at the till and varies by state or province. Everywhere else the listed price includes VAT or GST. Hong Kong charges none. Waiting lists at authorized dealers are not in the figure.

Why it differs

Why the same watch costs more.

Rolex sets one price per country. What moves it is the tax inside it, the exchange rate it was set at, and the market. The euro countries sit within a few hundred euros of each other because their VAT rates are close.

For the watchmakers themselves, from Geneva to the Vallée de Joux, see Haute horlogerie.

Questions

The short answers.

Where is a Rolex Submariner cheapest?

With tax included, of the 16 countries compared, Japan, where Rolex lists the Submariner Date 126610LN at ¥1,683,000, about €9,617.

What does a Rolex Submariner cost in Switzerland?

Rolex lists the Submariner Date 126610LN at CHF 10,150 in Switzerland, including VAT.

What does a Rolex Submariner cost in the United States?

Rolex lists it at $11,350, before sales tax.

What does a Rolex Submariner cost in the UK?

Rolex lists it at £9,500, including VAT.

The Patrician Letter

The rules move. Be told when they do.

Sent when it earns the send, not on a schedule. Never shared, one tap to stop.

Income tax on the published 2026 rules. Social contributions, most deductions and treaties are not modeled. Figures are for a non-US single filer. Wealth tax, an exit and your passports are added when you run the engine on your own numbers. Not advice. Residence rules change often. Verify before acting.

← Back to the board

What a Rolex costs.