The great marques.
Every great car comes from a small town with a long memory. Where they are made, where to see them, and the weekends that bring them all out.
Every great car comes from a small town with a long memory. Where they are made, where to see them, and the weekends that bring them all out.
1947The first car to carry the Ferrari name, the 125 S
Enzo Ferrari founded Scuderia Ferrari in 1929 as a racing team for Alfa Romeo. The first car to carry his own name, the 125 S, left Maranello in 1947, and the factory has stayed there ever since. The Museo Ferrari stands a few minutes from the gates, and the Fiorano test track sits beside the works.
Ferrari has been listed on the New York Stock Exchange since October 2015. The cars are built to order.
1963Automobili Lamborghini is founded
Ferruccio Lamborghini made his fortune in tractors and founded Automobili Lamborghini in 1963 in Sant'Agata Bolognese, in the same corner of Emilia-Romagna as Maranello. Audi has owned the company since 1998. The museum at the factory shows the line from the Miura to the present cars.
1906Charles Rolls and Henry Royce found Rolls-Royce
Charles Rolls and Henry Royce founded Rolls-Royce in 1906. Under BMW, the cars have been built at Goodwood in West Sussex since 2003, on the estate that also holds the Festival of Speed every July and the Goodwood Revival in September.
W.O. Bentley founded Bentley in 1919. The cars have been built in Crewe since 1946. Both run a commissioning studio for cars built to the owner's own specification.
1948The first car to carry the Porsche name, the 356
Ferdinand Porsche opened his design office in 1931. The first car to carry the name, the 356, was built in 1948 in Gmünd, Austria, before production moved to Stuttgart-Zuffenhausen. The Porsche Museum stands in front of the works.
Carl Benz patented his Motorwagen in Mannheim in 1886. The 300 SL, with its gullwing doors, and the 190 SL roadster were both shown in New York in 1954. The Mercedes-Benz Museum, by UNStudio, opened in Stuttgart in 2006 beside the Untertürkheim works.
1909Ettore Bugatti founds his company in Alsace
Ettore Bugatti founded his company in Molsheim, Alsace, in 1909. The modern Bugatti builds its cars there, beside the Château Saint Jean, and since 2021 the company has been part of Bugatti Rimac.
1913Aston Martin is founded
McLaren builds its road cars at the McLaren Technology Centre in Woking, Surrey, a building by Foster + Partners. Aston Martin was founded in 1913 and has its headquarters at Gaydon, in Warwickshire.
Maserati was founded in Bologna in 1914 and builds in Modena, a few minutes from where Ferrari began.
1992Pagani is founded near Modena
Horacio Pagani founded Pagani in 1992 in San Cesario sul Panaro, near Modena. Christian von Koenigsegg founded Koenigsegg in 1994, and builds in Ängelholm, Sweden, in the hangars of a former air force base. Both build a small number of cars a year, largely by hand.
1929The first Concorso d'Eleganza Villa d'Este
2022The first I.C.E. on Lake St. Moritz
Since February 2022, The I.C.E., the International Concours of Elegance, has parked the great classic cars of the world on the frozen Lake St. Moritz and driven them across the ice, every winter the ice allows. The next edition is set for January 29 and 30, 2027, below St. Moritz.
The places on the board closest to the calendar above. Each opens on its own page: taxes, schools, cost and the flight home.
Lake Como🇮🇹 Italy
Monaco🇲🇨 Monaco
Milan🇮🇹 Italy
London🇬🇧 United Kingdom
Montecito🇺🇸 California, United States
St. Moritz🇨🇭 SwitzerlandSources. Ferrari N.V. history and investor relations · Mercedes-Benz Group, history · Mercedes-Benz Museum · Automobili Lamborghini history · Rolls-Royce Motor Cars, Goodwood · Porsche Museum · Concorso d'Eleganza Villa d'Este · The I.C.E. St. Moritz. Read October 2026. A record of places, houses and dates, published as research. Patrician.ch has no commercial relationship with any house named here.
In Maranello, in the province of Modena in Emilia-Romagna, Italy.
The factory, the Fiorano test track and the Museo Ferrari are all in the town.
In Sant'Agata Bolognese, near Bologna, where the company was founded in 1963.
Audi has owned Lamborghini since 1998.
At Goodwood in West Sussex, England, since 2003.
The company has been owned by BMW since then.
In 1929, in the gardens of the Villa d'Este at Cernobbio on Lake Como, where it is still held every spring.
Your income, your passport and your family: the tax, the cost of living and what you keep, in 90 seconds.
No. 01Monaco
No. 02The Riviera
No. 03The Italian summer
No. 04Alpine grand hotels
No. 05Yachting
No. 06Jets and helicopters
No. 08Fine watches
No. 09Fine jewelry
No. 10Fashion houses
No. 11Tailoring and shoes
No. 12Fine dining
No. 13Champagne and wine
No. 14Polo and racing
No. 15Horse racing
No. 16The English season
No. 17The châteaux of France
No. 18Skiing
No. 19Golf
No. 20Tennis
No. 21The Caribbean
No. 22Opera and music
No. 23Art and auctions
No. 24Architecture and interiors
No. 25Longevity and wellness
No. 26What a Rolex costsNo. 27What a berth in Monaco costs
No. 28Where the yachts winter
No. 29What a bespoke suit costs
No. 30What a Ferrari costs to registerThe engine takes what you earn and what you hold, then orders every address on the board against it.
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The general case, ranked
Summarize Patrician.ch with AI
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