Old money style.
Old money dresses from a short list of streets, and the cloth comes from a few valleys in the north of Italy. The houses, and where they are.
Old money dresses from a short list of streets, and the cloth comes from a few valleys in the north of Italy. The houses, and where they are.
1806Henry Poole & Co. is founded
Henry Poole & Co., founded in 1806, opened on Savile Row in 1846, and Huntsman followed in 1849. The street in Mayfair, London, still cuts suits by hand to a paper pattern kept for each customer. A few minutes away, John Lobb makes shoes and boots to the foot on St James's Street.
1924Loro Piana begins weaving in Quarona
Loro Piana has made cloth in Quarona, in Piedmont, since 1924, and has been part of LVMH since 2013. Ermenegildo Zegna has woven in Trivero, in the Biella hills, since 1910. Brunello Cucinelli founded his cashmere house in 1978 and runs it from the restored village of Solomeo in Umbria.
In Milan, the tailoring and the flagships sit in the Quadrilatero della Moda. Naples has its own school of soft tailoring, with houses such as Rubinacci, founded in 1932, and Kiton, founded in 1968.
1837Thierry Hermès opens in Paris
Thierry Hermès opened his workshop in Paris in 1837, making harnesses for carriages. The house moved to 24 rue du Faubourg Saint-Honoré in 1880 and is still there. Many of its bags are made from start to finish by a single artisan.
1910Gabrielle Chanel opens at 21 rue Cambon
Gabrielle Chanel opened her first shop, a milliner's, at 21 rue Cambon in 1910. The house has been at 31 rue Cambon since 1918, and her apartment above the salon is kept as she left it.
1854Louis Vuitton opens as a trunk maker
Louis Vuitton opened in Paris in 1854 as a trunk maker and moved his workshop to Asnières in 1859, where trunks are still made to order.
Christian Dior showed his first collection at 30 Avenue Montaigne on February 12, 1947. The press called it the New Look, and the address is still the house.
1816Rudolf Scheer & Söhne opens in Vienna
IvoryThe dinner jacket of summer and the Riviera
Black tie is the evening uniform of the world on these pages, from the opera to the Rose Ball. In summer, on a terrace or on the Riviera, it takes an ivory dinner jacket with black trousers and a black bow tie. Savile Row and the Neapolitan houses cut both.
Sources. Hermès · Chanel · Louis Vuitton · Dior · Turnbull & Asser · Henry Poole & Co. · Loro Piana · Zegna · Brunello Cucinelli · Ralph Lauren Corporation · Rudolf Scheer & Söhne. Read October 2026. A record of places, houses and dates, published as research. Patrician.ch has no commercial relationship with any house named here. Photographs from Unsplash and Pexels, used under their licenses.
Henry Poole & Co., founded in 1806, opened on Savile Row in 1846 and is credited as the street's founding tailor.
In Quarona, Piedmont, where the company has made cloth since 1924.
It has been part of LVMH since 2013.
In 1967, in New York, starting with neckties.
Rudolf Scheer & Söhne, which has made shoes by hand since 1816.
In 1837, in Paris, by Thierry Hermès, as a harness maker.
It has been at 24 rue du Faubourg Saint-Honoré since 1880.
At 21 rue Cambon in Paris, where Gabrielle Chanel opened a milliner's shop in 1910.
The house has been at 31 rue Cambon since 1918.
At the house's workshop in Asnières, outside Paris, since 1859.
The name the press gave to Christian Dior's first collection, shown at 30 Avenue Montaigne on February 12, 1947.
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